Pardot

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PARDOT INTERFACE

B2B & B2C
AUTOMATED MARKETING

Create the best possible customer journey and easily convert visitors to customers. Begital Pardot Consultant team will enable you to transform your organization and current customer journey through website and email communications.

With Pardot your organization will link Marketing and Sales departments and will qualify appropriate leads faster.

Integrating Pardot with Salesforce.com CRM will give you the full picture and entire map of all “moments of truth” your visitors and customer go through each day. Additionally Pardot can build and match the profiles of your most valuable segments.

Having an extensive information of what your visitors, leads and contacts are viewing, clicking, ordering and downloading from your website helps you to automatically send the perfect message each time without missing a single opportunity!

Repetitive tasks are gone, welcome to the marketing automation world of Pardot!

With Begital Pardot Consultant Team your organization, marketing and sales teams will engage with visitors, prospects and customers with 1-to-1 emails, containing the right message for the occasion and in the perfect moment.

Customer Benefits

Personalized email and web experience

Action-driven communication

Team Benefits

360-degree view on your customer based on online activities and interactions

Automation of repetitive tasks

Cut time from Lead to Marketing Qualified Lead to Sales Qualified Lead

Company Benefits

Improve acquisition and flow across your funnel

Identify new opportunities on-the-go

Align Marketing and Sales

Track the ROI of marketing campaigns

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PARDOT WAY

Pardot Processes diagram

PARDOT PACKAGES

Pardot Growth

Pardot’s Growth marketing automation package includes all the basic features of marketing automation that users will need to get started — including CRM integration, in-depth prospect tracking, lead scoring and grading, email marketing and lead nurturing, and ROI reporting.

View full comparison.

Some of the Pardot Standard functionalities:

Features

Email Marketing

In-depth Prospect Tracking

Lead Nurturing

Lead Scoring & Grading

ROI Reporting

Forms & Landing Pages

Standard CRM Integration

Pardot Plus

Pardot’s Plus package offers all the features of the Standard edition, plus advanced reporting and analytics tools for the marketer who’s ready to delve deeper into campaign performance. Users enjoy advanced email tools, advanced dynamic content, Google AdWords integration, and more.

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Some of the Pardot Pro functionalities:

Features

Advanced Email Analytics

Email Rendering Preview & Spam Analysis

Email and Landing Page A/B Testing

Advanced Dynamic Content

Google AdWords Integration

– API Access
Up to 25K calls/day and 5 concurrent connections

Multiple Scoring Categories

Integrated Marketing Calendar

Social Profiles

Pardot Advanced

The Advanced package will meet the needs of any complex organization. With custom roles and permissions, users can manage and delegate tasks while maintaining security and control. Users have access to custom object integration, social profiling, a dedicated IP address, and API access up to 100K calls per day.

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Some of the Pardot Ultimate functionalities:

Features

Custom User Roles

Custom Object Integration

– API Access
Up to 100K calls/day and 5 concurrent connections

Dedicated IP Address

CONNECT WITH SALES CLOUD
CONNECT WITH SERVICE CLOUD

PARDOT SERVICES

Strategic Consultancy

Improve your marketing processes – tap into our years of hands-on experience and best industry practices

Choose the best Salesforce solution and add-ons for your needs and cut through the complexity of licensing, editions, and future developments

Database Migration & Management

Consolidate your digital assets (images, emails, forms, landing pages) in Pardot with the right structure

Migrate subscribers, customer data, and segments with the right structure for a full picture of your audience

Connect data between Pardot, Sales Cloud and Service Cloud to establish a single database

Quick Start & Implementation

Customize out-of-the-box functionality to your unique business and marketing processes

Design the database structure that’s right for you and avoid downtime and technical overhead

Automate your marketing, sales, service and data processes and approvals to focus on things that matter most

Reflect your organizational hierarchy

Integrate marketing channels and tools, such as WebEx, GoToWebinar, Google AdWords, etc. to engage across all digital touch-points

Administration

Configure your Pardot environment according to your needs, operations and best practices

Offload your marketing team and benefit from experienced administrators for efficiency

Build marketing dashboards and reports for real time insights and data-driven strategic decisions on regional, national and worldwide level

Build mailing lists to reflect your customers’ online and offline activities

Update and manage customer information to act on data you trust

Campaigns

Apply best practices from years of B2C and B2B experience for each campaign.

Create 1-to-1 journeys and automated campaigns for higher engagement and conversion

Make accurate segmentation based on your database for effective campaigns and higher ROI

Trainings & Workshops

Provide Salesforce workshops to maximize the value from your Salesforce environment

Maximize user adoption to streamline your data and processes

Train your admins and marketing users to transfer knowledge and build your Pardot capacity.

BEGITAL PROCESS

begital salesforce project management process

GO FROM WHERE YOU ARE
TO WHERE YOU WANT TO BE

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